GenB is a WCM web contents manager. It works, roughly, based on input and management of changing contents with the help of a data manager accessible through an "intranet contents management" web interface.



GenB is made up of a set of " Dreamweaver® MX Extensions" for development, an "online" site or intranet contents manager and a management motor resident in the servers used for publishing web pages.



one of the main purposes of GenB is to provide the integration of the contents manager throughout the creative process. GenB integration is therefore intended to achieve "zero programation" development in which the creative html setup team itself can develop the contents models in "WYSIWYG" visual form.



GenB is not simply a contents management system. Its web-site management orientation contributes additional functionalities to allow interaction with the user (e.g., management of e-mail and newsletter mailings, collecting information in forms...).



In the diagram below, the different spaces in which GenB operates (vertical bars) and the different user profiles involved in the implementation, production/exploitation of the web site (horizontal bars) are shown:

• designer: Throughout the creative process and web site setup, the designer defines the data templates (data modeling) and the web pages to handle managed contents (view modeling).
• web editor: the editor, using the GenBnet content management intranet, takes over control of contents. With the exclusive use of an Internet navigator, the editor has access to the content management functions "published on" or "coming from" the web site.
• web user: The user "navigator" can access the managed content web site, and, for example, fill out record forms (that can be managed later from GenBnet), subscribe to information bulletins (that can be sent from GenBnet), access restricted access information sites (users are authorized from GenBnet), contribute to the contents of the web site itself (for example, by participating in a discussion forum), etc...